Gert-Jan van der Wel

hi@gertjanvanderwel.com

Here I share what I'm up to and working on at the moment. I aim to update it every few weeks. If you want me to send you an email whenever I wrote something new, you can sign up here.

ZOZO

hobby - 13 Sep 2018

Zozo clothing This story is going to be a bit dorky. More dorkier than usual? Yes - a little bit - as it’s about tight, black suits with white dots and augmented reality (AR).

Last summer our sales director at Floorplanner visited his brother in Japan. Here he was introduced to the Japanese clothing brand ZOZO, that had just released their ZOZOSUIT. He - being a bit of a gadget freak - ordered it right away. Back at the office he showed me his ZOZOSUIT package which I - being a bit of a gadget freak - ordered right away!

The idea behind ZOZO is that you can have perfectly fitting clothes by precisely measuring your body using their suit and their AR app on your phone. So that’s what I did. I put on my (very tight) black suit with white markers and I used the ZOZO app on my phone to take my exact measurements.

I don’t care much about perfectly fitting clothes to be honest, but I find it an interesting use case for AR. Measuring your body is useful for clothing obviously, but it also makes sense in other areas like people trying to lose or gain weight. Anyhow, I sent my measurements to ZOZO to get a free pair of jeans and a shirt. If you are interested, you can order your ZOZOSUIT here.